How To Set Up Depop Shop

These days, we're all thinking harder about how we shop and what nosotros buy. It'southward why platforms like Depop are thriving. Since 2022, Depop has served every bit a treasure trove of vintage finds and hidden gems, all while benefitting the environment past offer an alluring – and sustainable – alternative to fast fashion.

Miss Faddy spoke to three total-fourth dimension sellers in the United kingdom of great britain and northern ireland – 26-year-one-time Pascale Davies, 22-year-quondam Adwoa Owusu Darko, aka Mini, and 28-year-sometime Selena Williams – to go their advice on setting up a successful Depop store.

Image may contain: Clothing, Apparel, Fashion, Gown, Evening Dress, Robe, Human, Person, Accessories, and Accessory

Cultivate your brand

All three sellers stress that finding your own USP is primal to success on the platform. For Pascale, that means asking yourself, "Would I wear this?" before listing an item. "Staying true to you is the about important advice. People volition love and follow your shop because it represents you lot… they will find information technology and empathize that you have like taste," she explains. "Depop is so personal, considering the bulk of users are the face backside [their] make."

Adwoa offers this fun piece of communication when it comes to nailing down your shop'south artful: "Figure out what styles you dear to wear – similar that outfit y'all wish yous could wear to the supermarket but it's way too boujee," she quips. "Or merely the stuff you lot save on Instagram, TikTok or Pinterest. Those are all nifty indicators of the style you're drawn to, which yous can and so expand on."

Selena, meanwhile, has a different arroyo. "I specialise in a lot of vintage from the '70s," she says. "I have a certain way which my customers dear and it keeps them coming dorsum. With a hugely saturated market I think it's best to focus on a certain mode or era, equally this will help your post-obit naturally grow and in plough aid with sales."

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Lights, camera, action!

When a potential customer lands on your page, you want to ensure your product looks as enticing every bit possible. According to these 3 sellers, it'due south all near lighting, lighting, lighting. "I call up natural calorie-free is always the all-time," says Selena. "It really shows off the detail and volition make your photos pop. Try shooting next to a window or exterior. My 2nd tip is to use a manifestly backdrop and have fun with it." If you're modelling the looks in your photos, "information technology'due south good to experiment and play around with different poses, and maybe incorporate some props. "Customers dearest to meet how you style the items," adds Pascale. "If you create an astonishing await they may also want to buy more than pieces."

Image may contain: Human, Person, Clothing, Apparel, Evening Dress, Gown, Robe, and Fashion

Take time over the descriptions

Even though Depop tin feel similar it's all about the aesthetic, all three sellers stress the importance of the descriptions that back-trail each item. "The more time and effort you put into your descriptions, the better. It's important to have every bit many keywords (brand sure you only use relevant ones) as possible, so your items show upward when customers are searching," advises Pascale. They also all point out that including as much data as possible in a listing tin can assist you avoid lots of back and forth with potential customers asking questions.

Always be honest

Equally is the nature of pre-loved clothing, some items you're selling might show signs of wear. Don't let this dissuade you from uploading it, just make certain you lot're clear well-nigh the condition – in the photos and in the description. "Selling second-manus and vintage clothing ways that items could be up to fourscore-years-old," says Adwoa. "So honesty really is key. The more data you can provide to the buyer, the less time they take to spend wondering almost it. Also, it's merely a nice thing to do – no one wants to scam a buyer or mislead them into a buy with wrong info!"